CURRENT STAGE
Concept and prototype
A private pilot for exploring content organisation, monitoring and analysis interfaces, and proposed outputs.
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About MADA
Our purpose, current prototype stage and the steps towards institutional readiness.
About MADA
Information alone
is not enough.
MADA is a media-intelligence project in development for government bodies, institutions, companies and research teams. Our aim is to connect traceable sources, context and human review in support of informed decisions.
Media monitoring tells you what was said. Media intelligence tells you what it means and what you should do about it.
Analysis and options to support your judgment, with human review and the final decision remaining yours. This is MADA’s intended approach to institutional decision-making.
Clear sourcing Depth of context Responsible analysis
ROADMAP
An ambitious vision.
Clear next steps.
MADA is at the prototype stage. Here is what can be explored now and what remains before institutional deployment.
NEXT STEP
Validation and integration
Develop continuous monitoring through connectors and licensed or otherwise permitted sources, validate data and outputs, and complete access controls and review workflows.
In planning and developmentINSTITUTIONAL HORIZON
Customisation and expansion
Expand country and entity profiles, incorporate internal knowledge and assess institutional deployment options. Media relations may be evaluated as an optional future extension according to an organisation’s needs.
Future directionFuture deployment options
Cloud environment
To support access, updates and operational management.
On-premises
For requirements around data control and operational infrastructure.
Hybrid model
To balance flexibility with internal hosting requirements.
These options form part of the roadmap. They are not ready-to-use hosting services or existing security certifications.
KEY QUESTIONS
Before we begin.
Clear answers about the pilot’s limits
and the direction we are building towards.
Is MADA ready for institutional deployment?
MADA is currently a project at the prototype and development stage. A private pilot demonstrates the concept. Institutional readiness requires further integration, validation, security and governance work for the intended use.
Are all sources directly connected?
No. The source spectrum describes the intended scope. Each connection requires checks on availability, terms of use, licensing and technical integration. Direct connections or comprehensive coverage are not assumed.
How will AI be used?
The vision includes AI-assisted classification, summarisation, translation, comparison and relationship extraction, with source references and human review. Models can make mistakes, so their outputs are not treated as verified facts without checks.
Which languages does MADA support?
This website is available in Arabic and English. Multilingual source analysis and automatic translation are planned capabilities; language coverage would depend on source access, model evaluation and human review.
Can MADA be tailored to my organisation?
Customisation is part of the intended scope: profiles for countries, organisations, companies, brands, products and projects, plus topics, output formats and briefing cadence. It starts by defining the need and entity, then assessing feasibility and requirements.
Does reputation monitoring cover companies, products and projects?
Yes. The intended scope includes countries, government bodies, institutions, companies, brands, products, services, projects, initiatives and events. Each entity’s identity and aliases are defined, and parent companies remain separate from their brands and products to avoid mixing coverage.
Does coverage tone represent the whole population’s opinion?
No. Tone is an aggregate reading of material observed within specified sources, languages and dates. Sample limits and coverage gaps are stated, and signals receive human review. It is not presented as a population poll or a comprehensive reputation score.
THE FIRST STEP
Start with the question
that matters to you.
Define the knowledge you need
and turn your idea into a clear initial brief.
A local tool for drafting a brief you can copy.
Your brief is not sent or stored on a server.
Your brief is not sent or stored on a server.